EDCO MARKETING AWARD ENTRY INFORMATION

Eligibility

The EDCO Marketing Awards are open to all those undertaking municipal economic development activities within the Province of Ontario. Participants are not required to be members of EDCO. All promotional material currently in use is eligible for submission. Entry must have been produced or implemented in the last 12 months (Oct. 2008 - Oct. 2009).

Entries considered in previous years can be submitted provided they have been substantially revised or updated in both format and nature of content. Previous EDCO award winning submissions are not eligible. For example: newsletters that have won previously cannot be resubmitted unless the overall design of the piece has been changed, not just the content.

Entry Guidelines

PLEASE NOTE - THERE IS A NEW PROCESS THIS YEAR FOR SUBMISSIONS

A)

Each submission must have an EDCO Awards Form and Background Information Sheet completed on-line with an electronic sample attached of the specific submission in PDF (or web url/dvd) format.

B)

Each submission also requires one hard copy sample of the submission except for Product Development category which requires three hard copies. Please mail or courier to Kathy Weiss - Director, Economic Development Services, Municipality of Chatham-Kent, 445 Grand Avenue West, P.O. Box 944, Chatham, ON N7M 5L3

1.

All materials submitted should be clearly marked with the name of the organization, title of submission, category of entry, population and marketing budget for the specific submission/item or estimated commercial value to produce the item if in-house resources were utilized.

2.

Multiple submissions can be made for the same category.

3.

Each entry is considered an individual submission and requires both electronic and hard copy processes noted in A and B above. Cost per submission is $60 plus GST.

4.

Payments are accepted by Visa or Mastercard on-line through a secured site and will be processed at the end of your electronic submission (hard copies will be reconciled with on-line submissions).

5.

Payments made by cheque must select cheque option on submission form and follow instructions accordingly.

All submissions (electronic and hard copy) including payment, must be received by 5:00 p.m. on Friday, November 13th, 2009.

JUDGING

Please Note:

A panel of professionals from the fields of economic development, marketing advertising, tourism and site selection, will judge the entries in the Business Development and Tourism categories.

A separate panel of EDCO Past Presidents will judge the submissions in the Product Development categories. All judges will refrain from judging any submission that may represent a conflict of interest. To ensure effective and comprehensive evaluation, the Awards Committee and Judges may re-assign submissions to alternate categories.

Judging Criteria

The criteria to be used in judging submissions for the Business Development and Tourism sections will include:

  • Effectiveness in meeting objectives - remember to explain the objectives in your submission
  • Clarity and Effectiveness of message
  • Positioning and Differentiation
  • Content quality, relevance, and organization of information
  • Creativity and innovation in design, content and delivery
  • Design and production quality
  • For Website Submissions, all of the above, plus overall Navigability

Submissions for the Product Development sections will be judged on criteria which will include:

  • Ability of product or program to effect intended outcomes
  • Innovation and originality
  • Cost effectiveness
  • Product's or program's impact on the community (e.g. jobs created, spin offs, community pride, increase in tax base)

FOR YOUR INFORMATION

Marketing award winners will be notified in December and are encouraged to invite their Mayors, Councillors, CAO's and other key stakeholders and partners to the EDCO 53rd Annual President's Dinner and Award ceremony to be held on Friday, February 4, 2010. Tickets may be purchased through EDCO's website at: www.edco.on.ca

Entry Display

Submissions will be displayed during the EDCO 53rd Annual Conference in Toronto on Friday, February 4, 2010.

PLEASE NOTE - THERE IS A NEW PROCESS THIS YEAR

All submissions can be collected after 10:00 p.m. following the awards banquet. Submissions not gathered that evening will be destroyed.

EDCO will publish the names of the winning entries for all categories on its website and in the EDCO Newsletter.

Contact Us:

Should you require additional information or have questions, please do not hesitate to contact:

Kathy Weiss - Director, Economic Development Services
Municipality of Chatham-Kent

445 Grand Avenue West, P.O. Box 944
Chatham; ON. N7M 5L3

Tel: 1-866-542-5994 (toll-free) OR (519) 351-7700, ext. 2032
Fax: (519) 351-7852
E-mail: kathyw@chatham-kent.ca

 

2010 Marketing Award Committee Members:

Jean-Mathieu Chenier, City of Greater Sudbury
Marie Fitzpatrick-Hall, City of Mississauga
Dan Gagnon, City of Elliot Lake
Nancy Johnston, City of Brampton
Doug Lindeblom, Region of Durham
Valerie Machado - City of Kitchener
Brenda Otto, Co-Chair, Municipality of Trent Hills
Jennifer Patterson, City of Hamilton
Stephannie Schlichter, City of Barrie
Andrea Thomson - City of Brampton
Martin van Zon, Interkom Inc.
Kathy Weiss, Co-Chair, Municipality of Chatham-Kent
Kate Young, Greater Peterborough Area